Trust Aware Recommender Systems: A Survey on Implicit Trust Generation Techniques
نویسندگان
چکیده
Development of Web 2.0 enabled users to share information online, which results into an exponential growth of world wide web data. This leads to the so-called information overload problem. Recommender Systems (RS) are intelligent systems, helping on-line users to overcome information overload by providing customized recommendations on various items. In real world, people are willing to take advice and recommendation from their trustworthy friends only. Trust plays a key role in the decision-making process of a person. Incorporation of trust information in RS, results in a new class of recommender systems called trust aware recommender systems (TARS). This paper presents a survey on various implicit trust generation techniques in context of TARS. We have analyzed eight different implicit trust metrics, with respect to various properties of trust proposed by researchers in regard to TARS. Keywords—implicit trust; trust aware recommender system; trust metrics.
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